XXVII Annual General Assembly and Conference in Turku, Finland 10-13 May 2017

turkuDear friends, welcome to the 27th annual General Assembly and Conference of the Association of the Castles and Museums around the Baltic Sea. This year the aim of the conference and seminar is “Working with Museum Audiences – Towards Active and Inspiring Customer Experience”. The seminar presentations focus on the different pedagogical and inspiring approaches on working with the public and customer service development projects in various countries and museums around the Baltic Sea.

We invite you all to discuss and share experiences on the topic as well as to explore the historical city of Turku, the former capital of the country. You can sign up by April 8th by using the e-registration form linked below. We are looking forward to see you in Turku.

With Best Regards,
Mrs. Päivi Partanen, president of the Association of Castles and Museums around the Baltic Sea
Mr. Juhani Kostet, director general of the Finnish National Board of Antiquities
Mr. Olli Immonen, director of Museum Services, City of Turku

Link to the e-registration form

Conference fee 100 € / person

(Price includes seminar, excursion to Hämeenlinna, lunches on Thu-Sat and the evening programme, museum visits in Turku as mentioned in the programme)

Attached in this invitation you will find the conference programme, seminar agenda and accommodation info. You can register to the conference by using our e-registration form below. After the registration you will receive a confirmation and we will send you the invoice.

For any further questions, please do not hesitate to contact our organizers in Turku:
Maria Huokkola, maria.huokkola(at)
Jenni Henttula, jenni.henttula(at)


Conference Highlights

Wednesday, 10 May
For Board members only:
13.00–17.00 Board Meeting, venue: Brinkkala Mansion, The Old Great Square

Thursday, 11 May
9.00–10.00 Registration, venue: Turku Castle
10.00–15.30 Seminar, venue: Turku Castle
18.00–21.00 Evening Programme: Visit to Kuitia Manor

Friday, 12 May
8.00–16.00 Excursion to Hämeenlinna: The Häme Castle and the Holy Cross Church, Hattula
16.00–18.30 General Assembly, venue: Brinkkala Mansion, The Old Great Square
19.00–22.00 Welcome Reception hosted by the City of Turku, venue: Brinkkala Mansion, The Old Great Square

Saturday, 13 May
10.00–14.00 Museum visits in Turku (Turku Castle and The Luostarinmäki Handicrafts Museum)
19.00–22.00 Informal Dinner, venue: Old Town Hall Cellar, The Old Great Square


Invitation, Agenda, Conference Programme and Accomodation Info

Invitation GA2017 Turku (pdf)
Seminar Agenda Turku 2017 (pdf)
Conference Programme Turku 2017 (pdf)
Accommodation Info – Hotels in Turku (pdf)

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