We invite you all to discuss and share experiences on the topic as well as to explore the historical city of Turku, the former capital of the country. You can sign up by April 8th by using the e-registration form linked below. We are looking forward to see you in Turku. With Best Regards, Mrs. Päivi Partanen, president of the Association of Castles and Museums around the Baltic Sea Mr. Juhani Kostet, director general of the Finnish National Board of Antiquities Mr. Olli Immonen, director of Museum Services, City of Turku

XXVII Annual General Assembly and Conference

in Turku,Finland 10-13 May 2017.

Dear friends, welcome to the 27th annual General Assembly and Conference of the Association of the Castles and Museums around the Baltic Sea. This year the aim of the conference and seminar is “Working with Museum Audiences – Towards Active and Inspiring Customer Experience”. The seminar presentations focus on the different pedagogical and inspiring approaches on working with the public and customer service development projects in various countries and museums

around the Baltic Sea.